Hashtag Social Media — Musings From Brafton’s Social Workforce — Are you feeling fortunate for St. Patrick’s Day?

☘️ Are you feeling fortunate for St. Patrick’s Day? ☘️
This 12 months is anticipated to be the most important 12 months but for the vacation. Proceed studying to search out out extra!

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On this month’s version, you’ll discover:

  • Attention-grabbing retail info about St. Patrick’s Day…
  • Updates on a possible ban on TikTok, with a shocking reference to Irish Clovers…
  • And a few enjoyable St. Patrick’s Day advertising and marketing campaigns!

Table of Contents


In line with the National Retail Federation, 61% of customers plan to have fun the vacation, a 54% improve from 2022. 

Shoppers additionally plan to spend a complete of $6.9 billion — $1 billion greater than final 12 months. That comes right down to about $43.84 per individual!

Breaking these expenditures down even additional, males are anticipated to spend nearly $10 greater than ladies on common — and totally on drinks. 

As customers begin growing older out of the 18-34-year-old class, they’re bringing their pleasure for the vacation into new levels of their lives. Celebration plans amongst these 35 years outdated and better are on the rise!


A ban on TikTok is inching ever nearer within the US and EU, as fears surrounding person knowledge and nationwide safety hold mounting. 

In line with Social Media Right now, “TikTok’s European employees have launched a new effort to win over EU regulators by outlining a plan to make sure that European person knowledge is just saved in its Eire knowledge heart, and isn’t accessible by Chinese language employees.

This system, known as ‘Undertaking Clover,’ is being communicated to EU officers within the hopes of avoiding additional motion within the area.

Within the US, in the meantime, TikTok has launched an identical marketing campaign, known as ‘Project Texas,’ during which it’s seeking to spotlight how US person knowledge will equally be lower off from exterior interference.

TikTok can be confronted with potential bans in Canada and Australia. To search out out extra concerning the potential ban on TikTok, learn the complete story here.


Take a look at a few of these wonderful St. Patrick’s Day advertising and marketing campaigns! 

Guinness and Carhartt

Yearly, in honor of St Patrick’s Day, town of Chicago dyes its eponymous river a vivid Shamrock inexperienced. However who handles the job? This partaking advert, a collaboration between Guinness and the Carharrt workwear model, solutions the query: it’s the plumbers from The Chicago Journeyman Plumbers Native Union 130.


Do you know that McDonald’s Shamrock Shake started as a charity promotion for the Ronald McDonald Home in 1970? 

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In 2022, McDonald’s revealed the secret ingredient that turns the shake green: hex coloration #cbf2ac! The model took to Twitter and requested their followers to create and share their very own designs utilizing the hashtag, #cbf2ac!

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