February 2023 | Platform Updates Abstract

Learn the brand new Microsoft updates that Adzooma launched in February 2023.

Effectively, the New 12 months flew by and we’re now into February and our 2nd batch of Microsoft Advertisements alternatives for 2023! We hope your online business is flourishing and also you’re as excited as we’re for what the expansion the remainder of the yr would possibly convey.

As ordinary, we’ve labored exhausting to convey you extra actually helpful and precious enhancements. And as we don’t need you to overlook out on what’s new, right here’s our abstract to convey you in control for this month.

  1. Allow Viewers Community 

The Microsoft Viewers Community contains websites reminiscent of MSN, Microsoft Outlook and Microsoft Edge. It’s useful for advertisers as adverts are extra naturally built-in right into a web page, reminiscent of being positioned inside an article, which means you get larger high quality visitors as nicely expanded attain all while sustaining your focusing on settings. 

When you have a marketing campaign that has had over 1000 impressions within the final 30 days and the Allow Viewers Community setting is at present disabled, Adzooma will recommend this chance. You’ll be able to merely click on to use it and you’ll then be opted into the Viewers Community. 

  1. Add Conversion Worth

A conversion worth is a numerical worth that you simply assign to particular conversions with a purpose to signify their impression to your online business. The time period “conversion” can imply a wide range of issues to completely different companies, which is why you’ll be able to monitor numerous actions on Microsoft Advertisements that guests take in your website. 

When you’ve gotten a number of layers of a advertising and marketing funnel, each conversion isn’t created equally. For instance, an app set up might have a better impression on your online business targets than a publication obtain, subsequently needs to be acknowledged in another way inside your campaigns. The best way to do that is by including conversion worth to your campaigns.

For every marketing campaign that has a minimum of 1 conversion within the final 30 days, Adzooma will warn you and supply data on arrange conversion values. Having this additional layer of visibility means you’ll be able to establish, advert teams, key phrases and campaigns that present a excessive or low return on funding so that you’ve the readability to make choices based mostly on actual information on optimize your campaigns.

  1. Elevate Your Budgets

Setting a median day by day funds is a good way to maintain management of the quantity you spend for every advert marketing campaign per day, as you’ll be able to specify how a lot you’re comfy spending every day. 

This nevertheless, can imply your campaigns are restricted by their common day by day budgets, stopping your advertisements from displaying as typically as they may, thereby lacking out on new clients in your busiest days.

This Alternative will make a suggestion on what you must change your day by day funds to so that you simply obtain extra conversions and clicks with a purpose to get the very best returns out of your campaigns.

Here are the new Microsoft Updates that Adzooma released in February 2023.
  1. Resolve Conflicting Destructive Key phrases

Destructive key phrases are important to be used in campaigns as they forestall irrelevant impressions by ensuring your advertisements are solely proven to those that are fascinated about your services or products. Destructive key phrases can nevertheless inadvertently block your goal key phrases, which may hurt your marketing campaign.

For instance, if you’re promoting watches and your focused key phrase is “males’s silver watches”, nevertheless, in your unfavourable key phrase record you’ve gotten “silver” arrange as a broad match unfavourable key phrase, that can block your goal key phrases. 

This can be a typical instance of a unfavourable key phrase battle that Adzooma may help you resolve. Adzooma will establish all of those conflicts and recommend which key phrases to pause. This can guarantee your negatives are doing their job appropriately and may imply you’ve gotten a greater impression share and high quality rating.


Okay, in order that’s every part for this month however as we by no means cease making an attempt to make Adzooma work even more durable for you, we’ll see you as ordinary subsequent month with much more developments.

When you have questions on any of the brand new alternatives, contact us at [email protected] and we’ll get you the solutions you want.


Adzooma is a web-based promoting expertise platform that helps companies and businesses save time, effort and cash whereas rising their enterprise. With a full suite of easy-to-use, cost-effective instruments, Adzooma permits you to optimise and handle your internet advertising accounts in seconds. For businesses, it allows you to handle a number of accounts, so you’ll be able to tackle extra shoppers with out taking up extra employees.